WHAT’S YOUR BOUNCE RATE TELLING YOU

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bounce rate by applisoft digital marketing agency

What is bounce rate? Bounce rate is the rate of visitor leaving your website after viewing only one page through which they access your website. It is a good practice to check your bounce rate. This will tell you whether visitors to your website are jumping out immediately they land on your page or stay more to check your other web pages.

Slow to load

If your site bounce rate is high, it may be an indication that something is probably wrong. Slow loading sites may have high bounce rate. Your visitors may not have the patience to wait for it to load before they jump back to the search engine for another website of similar contents.

One of the factors Google considers in site ranking is the speed of the website. Google realizes that site speed has much to do with users’ experience. If the site is fast it will certainly give a delightful experience to the visitors when other things are okay.

It is a good practice to check the speed of your website at regular intervals. There are excellent tools you can use for this. They are:

  • Google pagespeed insight
  • GTMetrix
  • Pingdom

These sites will also offer recommendations on what to do to reduce your site loading time for your visitors’ best experience.

Self Sufficient Page

If you provide excellent contents on your page in a way that the page is providing everything customers actually need, such a website will have high bounce rate. But in this instance, it is not anything to worry about. Nevertheless, you may offer to your visitors other related blogs that you think may give awesome reading delight.

One-page websites also fall into this category of recording high bounce rate. Everything the readers want is on the single page. Before you start rejoicing that your website is doing well check the time spent also on the page.

If the average time spent on the page is a couple of minutes, that may give a positive signal of a healthy website. However, if they spend few seconds it may be a danger signal that something is wrong.

Disproportionate Contribution by few Pages

Check with Google analytics pages that are contributing to the overall bounce rate of your website. If the high bouncing rate is probably caused by the lead form page, that is visitor completes the page and immediately bounce out. However, your other pages maintain very low bounce rate. This is not much of a thing to worry about.

From Google Analytics, client on Behaviour -> site content -> Landing pages. Then sort by bounce rate. Check how all the pages are contributing to the overall bounce rate.

Wrong Title Tag or Meta Description

This is a major reason attributable to high bounce rate. Title tags and meta descriptions are seen on the search pages. The meta description provides a short excerpt on the search engine report pages. If this is wrong, it will lead readers wrongly to the page. It will subsequently lead to readers leaving unsatisfied immediately they land on the page.

One can easily fix this type of error that is if you are not playing games with the keywords intentionally.

Page Technical Error or Blank Page

This may be another reason why bounce rate is high. If visitors are constantly high 404 page, they will quickly bounce back to where they are coming from.  When you record excessively high bounce rate, check the common devices users are using and the browsers. Then replicate the same scenario on similar device and browser to see what technical hitch users are facing.

You can also check with the search console to detect what issue these users are facing from Google’s perspective.

Bad Link from a Referral Website

Sometimes this may be a result of an error in the link such as typos or the writer didn’t intend to link to your site in the first instance. However, hackers or some disgruntled element may use it to sabotage your effect by sending you wrong link that may cause Google to penalize you.

Swiftly reach out to the author to remove the link or alternatively the webmaster or the editor if the author does not have such power. Politely demand that they remove the link to your website. If all your efforts fail, you can disavow the link in your Google Search Console. But this will still impact on your bounce rate.

Single-Page or Affiliate Website

Your aim here may be to send customer away to the merchant website as soon as possible. This will definitely increase your bounce rate. In this case, there is nothing to worry about the high bounce rate. In fact, you deserve a commendation for the good job.

Low Quality Content

The quality of your website content may be so low that readers don’t see any good thing coming out of the website. They have to just bounce back to search engine to pick a better option from search engine report page.

Nevertheless, sometimes the website contents may be great. But it is not easily readable. It is not well organized to provide excellent reading experience for the visitors. Check if you make use of images or properly broken into subheads. If your write-up is just not entertaining enough. It may lead to high bounce rate.

Inappropriate UX

Check if you are bombarding the users with popups, ad covering some parts of the text etc. This may make visitors to your website leave angrily and unsatisfied. You may not be able to do away with all the ads and popups for marketing purposes, but too much of it may be somewhat annoying to the readers.

Is your page mobile friendly?

Google gives much preference to mobile friendly websites. This aside, there are growing number of internet users browsing on their smartphones. If your site isn’t mobile friendly, it becomes difficult for mobile users to access conveniently your website. This is a nice precursor for excessively high bounce rate.

When everything seems alright and your bounce rate is still high, try and check out its mobile friendliness with Google’s mobile test app.

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