Google Takes over Fitbit for $2.1 Billion
Google, the search engine giant, has announced its intention to buy the health wearable devices company, Fitbit for $2.1 billion. This was buttressed in a blog by Google’s Rick Osterloh. He said the purchase of Fitbit is “an opportunity to invest even more in Wear OS as well as introduce Made by Google wearable devices into the market.”
Fitbit issued in a separate press release that the health and fitness data will not be used by the Search engine giant for ads. It will still continue to keep private these personal health data of their customers.
The company will benefit from Google, the search engine guru, software skills. Obviously, Fitbit will provide a solid foundation for the success of it failing attempts to break into wearables market. The acquisition will further consolidate Google’s Fitness app. This will provide a formidable alternative to Apple Watch’s deep fitness tracking integrated with the iPhone.
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